Case Study: Pugerudes' Rapid Growth with The Window Treatments Agency

Case Study: Pugerudes' Rapid Growth with The Window Treatments Agency

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Client Overview

Business Name: Pugerudes
Location: Kent, WA
Industry: Custom Window Treatments
Website: pugerudes.com
Specialty: High-quality, made-to-order window coverings including shades, blinds, and draperies

The Challenge

Pugerudes had a strong legacy in Kent, WA, but growth had plateaued. Their digital presence lacked consistency, and they weren't attracting their ideal clientele.

They needed:

  • • Better visibility in local search results
  • • More qualified leads from their website
  • • A strategic shift to appeal to higher-end customers
  • • A modernized approach to online marketing that drove real sales

The Solution

Pugerudes partnered with The Window Treatments Agency for a full-scale digital growth strategy. We focused on:

Local SEO Optimization: Targeting their core service areas with keyword-rich content, Google Business Profile enhancements, and local link building
Conversion-Focused Web Design Improvements: Streamlining calls-to-action, adding luxury-focused imagery, and refining service pages to drive engagement
Performance Tracking & Analytics: Implementing tools to track calls, form submissions, and sales directly tied to marketing campaigns
Content & Keyword Strategy: Publishing high-converting blog posts and service page updates designed to rank and convert
Audience Positioning: Rebranding Pugerudes' messaging to appeal to upscale homeowners in King County

The Results

(all happening within 6-12 months)

Metric Before After
Monthly Sales Baseline 🔺 +50% increase
Highest Revenue Month Previous Average 💥 2x Monthly Avg
Monthly Calls Baseline 📞 +250%
Website Conversions Baseline 🖥️ +250%
Search Rankings Mixed 🏆 Top 3 in Most Important Target Markets
Client Quality Mid-range 💼 Higher-End, Luxury Clients

Key Takeaways

• A local window treatment business with strong fundamentals can scale rapidly when digital strategy and SEO are aligned with business goals.

• Positioning a brand for premium clients pays dividends when paired with data-backed marketing execution.

• Clear tracking and performance metrics allowed Pugerudes to see the direct connection between marketing investment and revenue growth.

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